What Is Personal Branding? Ask Loy Machedo

Editors Note:
I remember the first time I informed a group of people
That I was a Personal Branding Strategist
The responses I got were outright – surprising to stupid

One educated lady even rudely exclaimed –
I’m sorry but we are human beings
And not products
We are all equal
You need to stop these “racist” theories….

Wow…I thought to myself….
How wrong she was I must add.

Personal branding today is as important as survival in a corporate jungle.

This is where I have been able to successfully help my clients earn double their income and position themselves to earn new jobs and better paying jobs.

Here are my pointers and explanations on what is a Personal Brand and what is Personal Branding.

Loy Machedo
The #1 Brand Coach in the Middle East
loy@loymachedo.com

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What is Personal Branding?
1. Practice of marketing yourself
2. Creating a unique niche
3. Reinventing a different image
4. Positioning oneself in other peoples mind
5. Establishing the answer – why me
6. Attracting potential clients
7. Answering the question – why pay more
8. Involves repackaging themselves
9. A promise that you will keep
10. Expectation that you maintain
11. Differentiates you from your customers
12. Tells people who you are
13. Tells people what you stand for
14. Tells people what you will deliver
15. Tells people your price factor
16. Informs people what you wish them to perceive you as
17. A journey of self-discovery
18. Time consuming
19. Uncomfortable yet enjoyable
20. Expensive
21. Your personal message & statement
22. Extension of who you are