Personal Branding  is a vast subject.
However if you want a crash course on it – here are 5 guidelines for you.

Personal Branding Lesson 1

What do you define yourself?
Now — When someone looks at you —
What is the first thing that comes to their mind?
Do the both match?
If not — you need to communicate to them what they are supposed to think when they look at you.

Personal Branding is about communicating this message frequently.

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Personal Branding Lesson 2

What is your core essence?
Are you casual? formal? personal? professional? funny? serious?
Does that show when you are in front of people?
Does that show when you are alone?
Does it show in the manner you dress? walk? talk? interact? introduce yourself?
Does it match your thoughts?
Is it what you naturally and comfortably feel?

Personal Branding is about embracing this aspect to your personality into your outside image.

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Personal Branding Lesson 3

In a crowded room — do you stand out?
When you speak — are you memorable?
When people look at you — do they remember you?
When people interact with you — do they want to know more?
Are you engaging? entertaining? enthusiastic?
Are you informative? intelligent? intriguing?

Personal Branding is when you are able to stand out as someone who is ‘one-of-a-kind’

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Personal Branding Lesson 4

What are your services?
What value do you provide?
What do you specialize in?

Why should I come to you and not someone else?

What do you charge for 1 hour?
What do you charge for 3 hours? 6 hours? 12 hours?

What do you charge for 1 day?
What do you charge for 3 days? 7 days?

What do you charge for 1 month?
What do you charge for 3 months? 6 months? 9 months? 12 month?

A Personal Brand has answers to all these questions.

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Personal Branding Lesson 5

How does your flyer, Resume, online profile, social media profile & business page look like?
Do they all match with one voice & one message?

If I saw you and then saw your profile — do they match in sync?

Personal Branding remains the same offline & online.

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Loy Machedo
Personal Branding Strategist
+66-92-541-4784

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