Personal Branding Secrets?
Really?
Is there anything such as Personal Branding Secrets?
Well, you will be surprised to know, yes, there are things which people do no share, do not speak about or are simply not aware of.
One such trade secret or as I call it one among the many “Personal Branding Secrets” is the Principle of 4-7-30-3 which I have used extensively in my career, profession, personal, private and public life.
Read it and discover one of the many Personal Branding Secrets.
And let me know what you think about it.
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PERSONAL BRANDING SECRETS
One of the most popular principles I have devised is the Principle of the 4-7-30-3.
What is it?
This principle combines the 1st impression, the last impression, and the lasting impression format.
It stands for:
4 – When you meet someone you have only 4 seconds to make the first impression
7 – After you have met the person, you have 7 seconds from the first word you speak to make a lasting impression
30 – Once after you have introduced yourself, you have 30 seconds to set up the foundation of your impression
3 – 3 minutes is what you have to either sell yourself as the ideal candidate and generate more interest or they have already made up their mind that you are a goner.
So now lets get down to details….
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PERSONAL BRANDING SECRETS
THE PRINCIPLE OF 4-7-30-3
What is 4?
Imagine for a minute you have to go on a very special date or a meeting with a VIP or you are going to have an interview that would be broadcast on CNN, BBC & all over the world.
What do you think you would wear?
How would you groom yourself?
How much effort & time would you spend to look attractive & presentable?
I am pretty sure you would spare absolutely no expense, no effort and no creative thought to ensure you were the best of the best of the best. After all, your image, your reputation & your credibility does matter – doesn’t it?
And why would you do this?
Simply because you know for a fact – your first impression is the last impression.
So when you go through so much pain and effort just to be the best of the best for such important situations – how much effort should you put into looking the part for a job that may most probably bolster your career, give you more earnings & revenue per month and ultimately change your life forever?
Remember – all you have is 4 seconds from the first time the person sets their eyes on you.
Make sure the 4 seconds count.
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PERSONAL BRANDING SECRETS
THE PRINCIPLE OF 4-7-30-3
What is 7?
Ever been to a networking event?
Do you remember how many people you met?
How many people did you exchange business cards with?
Now the most important question – who are the people who took the initiative to introduce themselves to you, who really impressed you, who you really felt like getting in touch with?
Chances are hardly anyone.
The problem is that the majority of people come up with cliche statements, hide behind their business cards & share with you their company or designation which you end up forgetting the minute they have completed uttering it.
Reason?
Most introductions are boring.
Most statements used to describe what people do or where they work are useless.
And most of them say what is totally irrelevant to you.
So now – how can you stand out?
What can you do to be memorable?
That is where I have come out with this principle wherein 7 seconds which is hardly where you can shoot a one-liner about yourself – make it so value-driven, make it so intriguing or strange, that the person not only gives you his undivided attention, it snaps him off his predictable boredom and gets himself to completely focus on you.
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PERSONAL BRANDING SECRETS
THE PRINCIPLE OF 4-7-30-3
What is 30?
You meet the CEO of a company in an elevator.
This is the same guy you have been desperately trying to get in touch with.
Now you have 30 seconds to say whatever you can say before the elevator comes to a halt and he leaves.
This is your chance to get an appointment or sell yourself or network with him.
So what is your 30-seconds pitch?
What will you say in 30 seconds which can make this decision make want to meet you or like you?
The 30-seconds-pitch contains the BEST of the BEST of the BEST of what you can say.
It is concise.
It is compact.
It is content rich.
This is by far a very powerful tool to use where networking & breaking the ice is concerned. And must be used very intelligently where interview strategies are concerned.
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PERSONAL BRANDING SECRETS
THE PRINCIPLE OF 4-7-30-3
What is 3?
The 3-Minute-Introduction
Think about a time you met someone at a party. And no sooner they opened their mouth to speak, you gradually started to get more and more interested in them to the point you literally wanted to their business card and connect with them.
What this person did was use the 3-Minute-Introduction.
Remember – 3 minutes give or take is where this impression can be made or destroyed. So where it comes down to a face-to-face meeting with a decision maker for a possible employment contract, remember this interview strategy.
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BONUS….
Since I believe in giving something extra…
Here is another one…
PERSONAL BRANDING SECRETS
The 7-Minute-Introduction
Most of the speeches in the world are slotted in the range of 7 to 10 minutes.
Why?
Because that is how long the human attention span lasts.
So how do you use this principle to your benefit?
Have a 7 minutes or 1,500 minutes worded script about yourself.
You need to ensure it is:
– Entertaining
– Informative
– Sells you as an irresistible brand
– Value-driven for the organization
– Positions you as a leader, achiever & go-getter
– Intriguing
Once you have this scripted and written out – memorize it word-for-word.
This will be one of the greatest weapons you can ever have in your arsenal.
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BOTTOMLINE
Just as any skill takes time to a person to master, even these skills take time to absorb and make them part of your system. And once they are part of your system – the next part comes to master them.
So if you are looking to really get to the top of your game and you really want to stand out, then the one thing you must do is ensure constant and never-ending practice sessions. As the more you practice PERFECTLY, the better you will get at it.
So try these few so-called Personal Branding Secrets and let me know how they help you in your quest to become a World-Class Personal Brand.
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