Side Hustle by Chris Guillebeau – The Book Review by Loy Machedo

Let’s start with the fundamental basics
(courtesy Wikipedia – https://en.wikipedia.org/wiki/Chris_Guillebeau)

Who is Chris Guillebeau?
Chris Guillebeau is an American nonfiction author, blogger and speaker.
He is best known for The Art of Non-Conformity blog and book.
He organizes the annual World Domination Summit in Portland, Oregon.
The Art of Non-Conformity blog discusses entrepreneurship, travel, and personal development topics.
The site has an Alexa ranking of under 30,000 and is among the top 15,000 most visited sites in the United States.

Side Hustle: From Idea to Income in 27 Days – Loy Machedo’s Book Review

What made me purchase this book?
Best selling author Daniel Pink (author of To Sell is Human and Drive) and Gretchen Rubin (The Happiness Project) recommended this book
The title of Hustling was persuasive enough for me to want to buy it.
I am a Freelancer who makes money through a side business – the book spoke on the same concept
It spoke about how to find out if you have a great idea with $10 and Facebook account
I was looking to see if I could get even one single worthwhile idea from the book

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Loy Machedo’s Book Review – Side Hustle
The best idea I picked up from this book?
Create a Video or Blog
Create a Facebook Page
Define your Target audience
Write a Short Copy Ad
Create a great image for your service
Post your blog on your Facebook Page
Boost your post by spending $5
Let the advert run for 48 hours
Boost your post again by spending $5
Check the metrics how many views, clicks engagement you got
You will know if your idea was good or not.

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My overall analysis of Side Hustle

The book has the following chapters

Side Hustle WEEK 1 – BUILD AN ARSENAL OF IDEAS
Day 1 – Predict the future
Day 2 – Learn how money grows on trees
Day 3 – Brainstorm, Borrow or Steal Ideas
Day 4 – Weight the Obstacles and Opportunities of Each Idea
Day 5 – Forecast your profit on the back of a Napkin

Side Hustle WEEK 2 – SELECT YOUR BEST IDEA
Day 6 – Use the side hustle selector to compare idea
Day 7 – Become a Detective
Day 8 – Have imaginary coffee with your ideal customer
Day 9 – Transform your idea into an offer
Day 10 – Create your origins story

Side Hustle WEEK 3 – PREPARE FOR LIFTOFF
Day 11 – Assemble the nuts & bolts
Day 12 – Decide how to price your offer
Day 13 – Create a side hustle shopping list
Day 14 – Set up a way to get paid
Day 15 – Design your first workflow
Day 16 – Spend 10% more time on the most important task

Side Hustle WEEK 4 – LAUNCH YOUR IDEA TO THE RIGHT PEOPLE
Day 17 – Publish your offer
Day 18 – Sell like a girl scout
Day 19 – Ask 10 people for help
Day 20 – Test, Test, and Test Again
Day 21 – Born down the furniture store
Day 22 – Frame your first dollar

Side Hustle WEEK 5 – REGROUP AND REFINE
Day 23 – Track your progress and decide on next steps
Day 24 – Grow what works, let go of what doesn’t
Day 25 – Look for money lying under a rock
Day 26 – Get it out of your head
Day 27 – Back to the future

5 REASONS WHY WAS I DISAPPOINTED WITH THIS BOOK?

• VAGUE ADVICE
  The advice stated in this book is very vague. It’s more like saying – to succeed, you need to work hard, be focused and never give up.
• REAL OR FAKE?
  Each and every chapter of this book has an example. How authentic those examples are (are they real or fake) no one knows. In fact – I was wondering why the author didn’t post any website or profile links to prove that the claims he was making of the thousands of dollars success stories that people earned per month were authentic
• TOO GOOD TO BE TRUE
  When something is too good to be true – it always is the case. The author makes it sound that anyone and everyone can achieve success. I’ve been a guy who has made a living being online. I know of thousands of people who have done exactly what the author has stated and yet failed. So what does that mean?
• BOOK FOR PEOPLE WHO CANNOT THINK
  Whenever I read advice that has been dumbed down I question myself – what is the point of this book? Because seriously – no grown-up individual with common sense & even the most basic business acumen would find any added value in the pieces of advice given in these pages.
• FAKE AMAZON REVIEWS?
  I don’t mean to sound rude but I am pretty sure the 140 5 star reviews that the author managed to get on Amazon are all either paid for, or done by his marketing company or by his well-wishers.

Side Hustle MOMENT OF TRUTH

A rather disappointing book that makes you feel as if you would find some ‘secret’ to success. However, all the book does is give you a basic outline of what most people would know by default.
I would recommend this book for youngsters of high school as a recommended reading. However, for adults, business professionals and online entrepreneurs like myself reading this book is like giving a ABC book to English Speaking Adults hoping that someone would improve their language skills and become better English speaking communicators through this book.

Overall Rating 2 out of 10.

Loy Machedo
Who am I – http://www.whoisloymachedo.com/
My Services – http://thinkpersonalbranding.com/